Profitable Keywords For Effective Content And Online Business
June 16, 2010
When I get ready to write an article or prepare a speech, the first thought I have is: What is the central message I want to communicate? Or more precisely what is the purpose of the message?
Without this central theme, the article or speech can go in all directions. There will not be a focused message that either informs the audience or helps them solve their problems. At best, this will be a casual conversation which is delivered without purpose and with no expected results in mind. This conversation does not add value to the listener nor the person delivering it.
Tip#1 for speaking and writing is to know the purpose of your message. And as we write around that central theme, there will be categories of related keywords that will be used without any conscious effort on our part. For example, if I write on the topic of "stress management", related words that will pop up may include "stress management techniques", "work stress management" as well as categories of keywords such as "burnt out", "emotional fatigue", "anxiety" and "depression" etc.
Where am I going with this? Bear with me.
When we want to research on a topic as we prepare for our speech or article we go to google and type in these keywords or related keywords, or even long tail keywords, right? ("Work related stress management" or "stress management for parents" may be the long tail keywords for my seed keyword "stress management").
When we type in these keywords, google will come back and supply us with lists of relevant articles, videos, blog posts that use these keywords. We can then look through these relevant sources or content and do our research. It helps so we don’t have to pull ideas out of thin air.
So far so good?
So we use keywords to help us do research, write and publish our content (speech or articles).
Now if you are contemplating an online business or presence, and if you want to rank high on google (so that when others search using your keyword you come out on the top 1 or 2 listing), then you need to know what keywords to use to achieve that. If you want to be searchable or visible on google, bing or yahoo, you need to know what seed keyword, categories of keywords and long tail keywords to use so you are searchable online.
How do you do that? You can use google keyword tool, it is free but I find that rather complicated, time consuming and challenging. Lately, I have been using a software that is also free (you can download Market Samurai here) and it makes the whole process of research, finding content and publishing consent much more friendly and easier.
With this software, Market Samurai, you not only can do all the above in one place, you can also find out if the seed keyword you choose has high Search Engine Optimization values, reasonable search traffic or whether this is a keyword that will bring your people who are willing and ready to pay you money for the products or services you sell at your site. Pretty cool huh?
I have avoided doing keyword research for the longest time although I know how important it is. It was over my head and I was quite lost until I tried using Market Samurai, the friendly yet super duper keyword analysis software. I find myself making progress in this area and not fearing keyword research.
Check it out, it is free to download. There is also a paid version that comes with a suite of other features. The entire suite will save you time and effort and give you traffic and sales.
Without using the correct keyword your message will go nowhere; there is no focus and you will be lucky to rank anywhere on search engine results.
So in summary, finding and using the correct keyword(s) for your content or online presence is basic and paramount. Get this wrong and we will not be able to add value to others or ourselves. We can be writing and posting but there will be little or no visitors/traffic if we do not rank high on the search engines. That translates into a waste of time, effort and money, lots of frustration and with nothing much accomplished.
Trust me, you will like this guy, he makes life easier. Click on the banner below and go download it now – there's lot of video tutorial to guide you through. And good luck!
Making Online Videos For Your Online Presence
February 13, 2010
I like the idea of using video to communicate my message and have been wanting to use videos to reach out to my audience. However, I have been putting it off forever – even after signing up for a course. That is my negative "self talk" taking me down even before I began!
Good thing is that I finally wised up and experimented with it, followed the steps given and broke the mental barrier I had with video making.
I like it that others can see the slides and images as well as hear the audio so it is easier for them to get the message I want to convery. It just gives my audience a better overall experience.
Now that I have made a simple web video, I agree that it is really not that hard a thing to do. And the tips given were greatly helpful. In fact, I am liking video making more as it gets my message out in more than one mode. And music just adds another dimension too. And I hear that video can improve your google ranking, so that's more free traffic. I like traffic,
Basic video making need not be hard nor expensive. There are online tools that will help you get the basic job done. And if you want better effect and quality there are always the paid tools. Watch the videos, the tools are all listed there so you can pick the ones you are more familiar with.
Online video making is actually a fairly straightforward thing to do but if you've never done it before it can seem daunting and overwhelming. Well, recently I received a series of complimentary videos on how to make video that sells. How cool is that?
Just when I have decided to do more videos, I am noticing more content about video making everywhere. Information from video players to templates and courses. In NLP terms, they call it the Reticular Activating System (RAS).
Some lessons I learn from my web video making include the following:
1 – Do not give up before I start (big one)
2 – Be ready to make some mistakes and learn from them
3 – Let go of perfection – concentrate on progress
4 – Following proven instructions cuts my learning time in more than half!
5 – Once I put my heart and mind to doing something, my RAS will be put to work.
In my teacher's term the "Universe will bend back to help me" once my intentions are clear and my mind set and focused.
If you too are wanting to find out how to make your own video – just for fun, or to market your services and products, there are lots of resources available. I find Andy's video a little fast paced, but the good thing is you can always play it back and re-watch it. It has lots of useful tips, choose 2 or 3 to implement, you don't have to do everything he suggest the first time round. Just get your hands dirty.
Whether you are a professional coach, speaker, trainer, solo entrepreneur, work-at- home-mom, an author writing your book or a freelancer, video marketing will take your online presence to a whole new level. This can help you no matter what kind of online business you are building.
So go ahead, make an online video anyway and have fun with it. I recently have my own YouTube Channel – just for fun to see how things work. And you can have yours too. It is really not that hard. And it feels good to see your own video on line. There is a sense of accomplishment, and you know you can do better with practice.
Ok I can go on and on about this but I need to rush home for my Lunar New Year Reunion Dinner. If you are celebrating it, "Xin Nian Kaui Le", 新年快了, if not Happy Valentine's Day! Universe has us all covered!
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